There are times when it feels discouraging to develop content that has to fight with huge industry leaders. This is especially true if you are only a local market and is competing with an international firm. What is worse is that they understand the importance of content marketing and are constantly incorporating it into their digital tactic.
While you will need the help of a dental advertising agency for your practice, Dominate Dental and other professionals say that you still have to understand how everything works.
Employ Different Content Formats
No one likes the same type of content. Know what your competition is missing, so you can give your clients something new. Who knows, that could be the most favourable way for them. For example, there are people who prefer videos, but industry leaders are only publishing photos and blogs about a certain topic. Be different and start making and uploading those videos soon. Websites that have varied content stand out easily, and would probably rank higher than others.
Diversify your content to determine what your target market is looking for. Once you find the most effective type of content, you can invest more of your time in developing the SEO side of it and improve its quality over time.
Analyse Their Content and Search for Holes
By evaluating the competition, whether you are in the dental industry or not, you will have a great technique to surpass them. You will be able to determine their strengths and weaknesses and probably get a preview of their content strategy. Search through their content and find flaws in their tactic, so you will not learn your lesson the difficult way. This could mean some critical data they have overlooked, long-tail search terms, and even local issues they cannot fix because of their global reach.
Keep in mind that when you get a favourable ranking, your competition will work even harder to get their place back. Always look for new methods to enhance your content and think of creative techniques to boost your rankings, so you stay where you are.