Consumer trust in a company increases if its founder uses social media, according to market research company eMarketer. 77% of consumers are also more likely to make a purchase from a company if they see your image on the Internet, whether on a social profile or your business website. The reason behind this is that your image reflects and communicates your business brand, personality and goals. Therefore, it is important that you keep your online profile, as well as your employees’ photos in the social media space, professional.
A 2014 study conducted by online photo testing tool Photofeeler determined the elements that produce the best professional headshot photo. Using over 800 profile pictures in its database and over 60,000 ratings of perceived competence, likeability and influence, the study found factors like over-editing and use of eye obstructions such as sunglasses can cause negative impressions. Shots displaying the bust or torso, on the other hand, were preferred.
These data show the importance of having a professional photographer take your headshots, e.g., for LinkedIn. Here are three key benefits of getting the services of a professional photographer for your corporate headshots.
A headshot is one of the most powerful introductions you can have for your potential clients. A sloppy and unprofessional photo can give a negative vibe, resulting in a disconnect between your brand and your customers, and causing you to lose a vital opportunity to promote your brand.
While how you pose for your headshot is a huge factor, the setting of your photo is also equally important. Your photo’s background also tells a story about yourself and the industry you are in. Here, moderation is key, as being too loud or too muted could result in negative impressions.
The professionalism, particularly quality and style, that goes into a headshot goes a long way. It provides a measure of trust for the person in the picture and shows your credibility to your audience.
Professional corporate headshots should be a staple in every business. Make sure that your visual brand presents you and your company in the best light.