Even for a small business, SEO’s value cannot be denied or ignored. SEO or search engine optimisation could be the only weapon small businesses may have against their corporate counterparts. It levels the playing field.
Since budget is the most significant constraint, here are some SEO strategies for small businesses that you can use at no additional cost:
1) Create a Google My Business Listing
Google My Business is the search engine’s free business listing service that helps in building visibility in Google Maps and, of course, local searches. Simply add or claim the listing through this page. Search for your business name and address, and then follow the prompt.
While at it, make sure your NAP (name, address and phone number) are consistently used. Once a user searches for your brand or products and services, your website would have a higher chance of appearing in the search results pages.
2) Put an alt text on Images
Some users browse Google images to find what they are looking for. That is why websites that are heavy on the visuals appear on the searches provided the images have the necessary tags. The search engine cannot read images; therefore, the use of alt texts to process the images on a page is important. With the right alt tag that is relevant to the search query, your photos and illustrations may appear on the image results pages.
3) Organise the navigation
Because of the three-click rule where users must be able to find the information they are looking for in just three clicks away from the homepage, the way you organise your website’s navigation is critical. Google ranks your page based on its categorisation.
If you have seen pages with site links, it means the website can be easily crawled and indexed by Google. Therefore, it was able to show its site links or subpages. Sites with rich snippets and site links acquire higher engagement rates.
Optimising your website on your own can be too technical, especially if you have no background in SEO. Nevertheless, you can do some parts of it. Think of learning and doing small SEO tasks as a value-adding element that you can do for your business.