The key to a successful PPC ad begins with knowing your target audience and understanding their motivations to take the next step—buy, subscribe, or contact you. So the first thing you need to do is research before writing your ad, advises a top PPC specialist in Denver. Make sure that you could offer them what they need or want so that you could write a PPC ad that they would be motivated to click.
Writing your PPC ad
Clarity is everything. Focus on one clear and simple message and include an attention-grabbing headline. With PPC ads, simpler is always better. When writing your headline, make sure to highlight the benefits of your offerings or pique your target audience’s interest. Don’t forget to include keywords and phrases that you know your target audience would use when they search online for businesses such as yours.
Once you have grabbed your target audience’s attention, you now need to give them more information about what you’re offering. Punchy, short, and straightforward sentences are best. Your number one priority is to effectively convey to readers the information needed to take that next step, so your directions must be clear and simple to do. Don’t forget to include your contact information.
After you have drafted your PPC ad, let it boil for some hours or overnight, and read it again in the morning. When reading your ad, you need to think like your target audience and ask yourself these key questions:
- Does it pique your interest?
- Is it capable of standing out from similarly looking ads?
- Do you believe that the advertiser could deliver what it promises?
- Are you encouraged to take action?
Depending on your answers to the questions, you could leave it as is or make the necessary changes. You could then roll out the ad to see if it works. Do note however that you might not get great results on your first try, but by performing regular testing, you could determine which ads resonate best, and don’t, with your target audience. So continue testing and make necessary tweaks as needed.