The conversion rate is one of the most important metrics that you, as a hotel website owner, must monitor. The numbers provide you with insights regarding the effectiveness of your online marketing campaigns and let you know if you are attractive enough to potential guests.
An expert on web development services for hotels cites the following strategies that enable you to reach your desired conversion rate:
Integrate Buying Stages in Your Marketing Plan
A potential customer may keep returning to your website but isn’t converting. In such cases, you must integrate the position where a visitor is at in the buying stages. Different visitors land on your pages either ready to book or still researching; others might still be planning a vacation, unsure about their destinations. They may already be listing down accommodations and places to visit.
In these stages, you must have a landing page that caters to the need of each visitor. Once you start providing relevant information, potential guests are likely to book their stay in your hotel.
The Buyer Persona
This old marketing strategy has been around even before the Internet became a popular place to sell and advertise. Despite being an old trick, it is still effective at delivering results. You need to know your target audiences before you provide them with the accommodation they need.
The persona you create must represent the market you want to reach out to. Some characteristics to consider include age, gender, job description, likes and dislikes.
Easy Booking Process
You want your visitors to have a good experience whenever they visit your website and browse its content. The simpler the booking process, the more likely it is to convert. Shorten the steps a potential customer has to take to pay, reducing the time they spend clicking, reading, and waiting for a page to load.
These are just some of the strategies that enable you to reach a wider online market and improve the conversion rateof your hotel’s website. Ask a marketing professional to get more ideas.