4 Reasons Your Business Needs a Mobile App

Mobile app iconsHow many apps do you have on your phone? For sure, the number won’t go below five. When you buy a phone today, it’ll already have pre-installed apps that are locked into the brand of your phone.

Many software development firms in Austin, TX have contributed their efforts and expertise to those apps. Do you think it’s time to have one for your business? Here are four reasons you should:

1. You Can Be with Your Customers 24/7

There were 197 billion mobile app downloads in 2017. That would give you an estimate of how many people use their smartphones to do business, play games, or transfer money. Having your app on your customers’ phones means they will be constantly reminded of the relationship they have with your brand. So many things can branch out from that.

2. You Can Easily Personalize the Customer Experience

Because mobile apps need a user profile, it carries a lot of customer information that’ll help you create a more personalized experience for them. Knowing that your customer is a 20-year old female means she likes shopping and eating out. If you’re a clothing brand, you can easily suggest outfits through your app.

3. It Strengthens Customer Loyalty

Giving your customers the ultimate experience will make them feel that you fully understand their needs. This gives them more reasons to trust your brand and remain loyal to it. Upsells would be easier at this point.

4. It Complements Your Website

For many marketers, developing a mobile app is the second step in building customer relationships. Once you’ve acquired new customers through your website, you can have them download your app to promote brand loyalty.

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Being where your customers are is a surefire way to get their attention, give them the value they deserve, and build lasting relationships. Now is the time to invest in a mobile app for your business.