Millennial Marketing Lessons You Should Learn from Big Brands

Millennial Marketing Lessons You Should Learn from Big Brands

social mediaMillennials, those between the ages of 18 and 34, account for an annual buying power of $1.3 trillion. This sum is certainly enough to catch the attention of any company. After all, this generation has made a big mark in the retail industry.

What should you know as a small business owner? To convert millennials into loyal customers, understand how they shop and what they want online. Many big brands have gotten this strategy right. Read on to know the easy yet effective millennial marketing lessons from Chipotle, Netflix, and McDonalds.

Enhance the Onsite Experience

A brand well known for offering a “build-your-own” taco and burrito, Chipotle has nailed millennial marketing. One thing you will learn from the company is the importance of creating an interactive experience for customers. First, the website must be informative and attention grabbing.

For instance, Chipotle made a fictional web series about a millennial-aged farmer, who battles a corrupt industrial food production firm. The site has music, trivia, and even behind-the-scenes clips that keep customers coming back for more. By working with the right white label SEO services provider, you can create a memorable experience that millennials could participate in.

Embrace Trends

A great example is the funny ad from McDonald’s, wherein the fast-food restaurant company hired the crew from Bad Lip Reading to develop the Mighty Wing’s commercials. By joining in the fun and embracing trends, you can increase brand loyalty like what McDonald’s did.

Optimize Content for Social Sharing

The millennials are all about sharing, so it makes sense to develop shareable content. To successfully attract this generation, you should engage them with social media. Take inspiration from Netflix that uses Facebook, Twitter, and other social media platforms to reach millennials. The streaming media company makes sharing content with friends easier through their social settings and features.

Research shows that 62 per cent of millennials are likely to become a loyal customer if a brand connects with them on social networking sites. This generation expects more effort from businesses to maintain social media feeds.

No wonder, more and more business owners today try to tap into the millennial mind. Keep these strategies in mind to determine how to properly approach marketing to this generation.

Venanzio Mazzi

Venanzio Mazzi

Venazio Mazzi is the digital head of a marketing agency in New York. Prior to this, he worked as an assistant manager at a copywriting agency in San Francisco.

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With Space at a Premium, Granny Flats are the Future

With Space at a Premium, Granny Flats are the Future

granny flat designs in PerthHuman as we are, it’s easy to be drawn into a fad. When everybody around you is crying ‘invest’ your senses could be drowning your rational thinking so fast, all you do is write a check. It has happened before, and given how gullible people can be, it will continue to happen in the foreseeable future.

Getting your investments straightened out therefore is essential. While financial muscle is a blessing, identifying the right financial vehicle is a must. Hypes fizzle, but real financial opportunities last. Without the right elements, you could be throwing money needlessly, and nothing is as prone to this as real estate.

Taking the Plunge

Today, when you talk about real estate, chances are you could not end a conversation without taking up that unique revolution started out by new couples who want to house their seniors: granny flats. While it certainly has other modern uses, the name stuck, Gran Designs WA explains.

Australia is experiencing a property boom and the largest city in Western Australia, Perth is right in the middle of it. Spurred by demographic getting older by the year, Australia’s granny flat revolution is officially catching on, changing backyards and manicured lawns into the Land Down Under’s version of Tiny House Living.

Enjoying its global distinction as a ‘City of Light’ thanks to John Glenn’s 1962 and 1998 missions to the stars, Perth has become a beacon for immigrants from every nationality on Earth. Already it is the fourth most populous city in the Land of the Kangaroos. With such numbers, space is quickly becoming scarce – and expensive.

Attracting the Right Customer

Putting up your granny flat is not just a matter of location – though that is certainly a big come-on. Ultimately, however, the actual living defines your offering. Getting nifty granny flat designs is central. When your offering stands out like a sore thumb in terms of comfort and style, you are a giving a truly hard-to-resist alternative to a city where the median house pricing is increasing yearly.

Space sells, and it sells quickly. This is why building granny flats for the more business-minded is an attractive option – after all, it’s in your backyard, which is already under your name, so why not use the extra space for extra income?

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Does Skipping Breakfast Cause Bad Breath?

Does Skipping Breakfast Cause Bad Breath?

BrushingJuggling personal life and a demanding job can feel overwhelming. Some are looking to save time or striving to add more peace to their regular, busy day. Others, however, make it a habit to skip breakfast. It turns out, some lifestyle choices can influence overall health and longevity.

The effects of skipping meals, especially breakfast, are more than just weight gain and high blood pressure. Medical professionals note that there is something else at play.

A Risk Factor for Halitosis

A new study, published in the International Journal of Dental Hygiene, reveals that missing breakfast is one of the most common causes of bad breath among teenagers in the UK. The report indicates that almost a fifth of participants admitted to skipping breakfast and, of those, 36 per cent (one in three) suffered with halitosis.

What is interesting is that half of teens claim they were conscious of their own bad breath. The researchers explain that many people who do not eat breakfast are not aware that it may cause the breath to stink. Many dentists believe that the findings could help raise awareness about the importance of eating healthy, maintaining good dental care habits and going to a dental clinic regularly.

Impact on Personal Development

Reacting to the research, Chief Executive of the British Dental Health Foundation, Dr Nigel Carter, said: “This study is very interesting as bad breath is a common problem around the world. Breakfast has always been widely labelled as ‘the most important meal of the day’ and the effect of skipping it has long been known to be detrimental to people’s diets. But now there is another reason not to miss breakfast which can have a real positive impact on people’s lives.”

Persistent bad breath, according to the report, may significantly affect personal development and normal social interactions. Those who experience rejection due to halitosis may have low self-esteem.

To deal with bad breath, it pays to be aware of the causes. By discussing the problem, more people will strive to do something about it.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Toilet Blockage Woes: When the Plunger Isn’t Enough

Toilet Blockage Woes:  When the Plunger Isn’t Enough

Toilet BlockageClogged toilets are a pain, and when the plunger isn’t enough to clear the blockage, you have a real problem in your hands. The main culprit behind a clogged toilet is usually the stuff you may have accidentally or intentionally flushed down the drain, but this isn’t always the case. There may be some underlying factors that are causing the blockage, according to Fallon Solutions.

Hard Water

This can cause blockages in the waste pipe or vent pipe, which eventually backs up to your toilet. Water is ‘hard’ if it has a high mineral content; calcium and magnesium are the typical minerals found within hard water, and this happens naturally when water moves through rock or soil. Since it contains these dissolved materials, it can potentially start building up in the pipes and even clogging the filtration system. Unfortunately, you can only tell if the water is hard if you talk to your water provider or wait until your toilets start acting up.

While it is impossible to totally prevent minerals from forming within water, it is possible to get rid of them. Using water softeners not only removes the dissolved calcium and magnesium, but it also lengthens the lifespan of clothes. The only downside is that you can’t drink directly from the tap anymore. You can also install an electromagnetic water conditioner if you don’t feel like treating the water with chemicals.

The Wastewater Treatment System

If hard water isn’t what’s causing your toilet to clog, then the problem may ultimately stem from your home’s septic system. If sediment and debris that the system can’t break down collect within the tank, the water drains slowly and clogs are more likely to occur, eventually going back up to the toilet.

If your septic system is located beneath your garden or in an area full of trees and shrubs, then their roots may be the ones causing the blockage. The roots may even be strong enough to bore through the pipes themselves, which can further complicate your already existing blockage problem.

If you feel that these two are what’s causing your toilets to clog, then it may be a good idea to consult with a professional to assess the damage and find the best way to get rid of the blockage.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Top Three Wood Species for Excellent Timber Shutters

Top Three Wood Species for Excellent Timber Shutters

timber shutters Some of Australia’s biggest bestsellers are timber shutters with thick, overlapping blades. Other than their natural beauty, wooden shutters take well to various lacquers and stains.

The enduring favourite

If you want shutters made from fragrant fine-grained timber with distinct growth rings, you need to consider kiln-dried Western Red Cedar. The wood is not just resistant to decay and termite infestation. It also provides good insulation.

This member of the Cupressaceae family is straight grained with high resistance to termites. The heartwood usually has dark brown streaks on brown tones, ranging from pinkish to a darker shade. Meanwhile, the colour of the sapwood is yellowish-white. Western cedar lends well to machining, producing a smooth and attractive surface. This wood is widely used as a construction and decorative material. Boardwalk.com.au says cedar represents the origin of shutters in the country.

Other viable options

Cigar box cedar or Spanish cedar is similar in many ways to Western Red Cedar. The differentiating characteristic is the coloured grain of the former. Also, the grain of the Spanish cedar is more even. It is lightweight, durable and insect-repellent. Cigar box cedar is usually treated using natural finishes or by staining.

Another type of wood used for shutters is the luxurious Sapele Mahogany. The grain of this timber species stands out. The dark and light interlocking ribbon patterns are enhanced with an even layer of a clear type of coating. Surely, it is one of the most attractive looking wood types used in making window shutters. It is also popular choice for external applications for its water resistance.

These days, you can shop online for shutters, both for internal and external applications. Suppliers offer plenty of help with a wide range of materials and styles. If your heart is set on wood, then you have amazing options. You may take advantage of the timber shutters on offer from suppliers to pick the finish that matches the theme of the room.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Good Education Involves Good Parenting Skills

Good Education Involves Good Parenting Skills

Good Parenting SkillsEducation encompasses the scopes of academia. It involves learning in all aspects of life, which makes the participation of parents critical to their child’s formative years in school. If you’re not actively collaborating with your children and the rest of their peers, you might be depriving them of the opportunity to enjoy learning to the fullest.

Focused on the Bright Side

Children’s self-esteem either improves or diminishes as they get older. This happens regardless of their socio-economic status or origins. The influences coming from media outlets such as television shows and social networking sites may challenge the way you raised them.

Stepping inside the new social circles they made when they began schooling reminds them to be responsible with their thoughts and actions. BounceInc.com.au says even the simple act of attending school holiday activities leaves a positive impact on them.

In a society where dysfunctional families abound, your efforts to oppose feelings of abandonment and alienation they may have prevents possible rebellious activities. Your children shift their focus to the brighter side of puberty and adolescence, hence paving better opportunities for them in adulthood.

Focused on Higher Marks

Today’s digital evolution makes it difficult to avoid distractions. Getting involved in school activities provides a healthier alternative to depriving your children of their gadgets (this method hardly ends well for both parties anyway). It renews their motivations to get higher marks in school and set higher standards for their goals in life.

While your own busy schedule and exhaustion may hinder you from assisting them with homework, it doesn’t hurt to spend half an hour inquiring about them and offering advice. Participation comes in many forms, after all. You don’t have to attend all meetings at school to make a difference.

Parents work hard to give their children ‘good education’ – a phrase mistakenly associated solely on physical institutions and academic standards. But, education happens more often through interpersonal interaction. You need to take part in that interaction if you want your hard work to truly pay off in their future.

Beatrice Costa

Beatrice Costa

Beatrice Costa is a journalist covering anything and everything Wall Street. She also works as a part-time finance instructor at a graduate school in New York.

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Practical Training Sessions Your Employees Need

Practical Training Sessions Your Employees Need

TrainingWhy do successful businesses have an edge over competitors despite having the same resources? Quality people. A successful company is largely a product of employees performing their jobs well.

The more skilled and knowledgeable employees are, the more productive and value adding they are to a company. Turning employees into quality people is achievable through training sessions. If you want to make your business successful, here are practical training sessions your employees need:

Compliance Training

Workplace stability is essential for a company to operate and expand. You’ll achieve this when you have employees that know and follow the rules. Occasional compliance training sessions will help your employees understand your company’s goals and regulations. Velpic suggests digital learning sessions on workplace behavioural standards and other topics to ensure order in the workplace.

Technical Skills Training

Employees will be more productive if they have adequate knowledge and experience with technical stuff. After all, almost all businesses use computers and other electronic equipment. Equip your employees with technical skills, such as social media and Microsoft Office.

Soft Skills Training

If all employees have the same qualifications, why do some surpass the others? Why do some employees become leaders or followers? Soft skills. These skills turn average employees into great assets in the company. Cultivate these skills in your employees. Train them to become effective leaders, team players, mediators or communicators.

Calibration Sessions

Even if your employees all have the same position, they don’t have the same knowledge and skill on the job. They will usually have areas where they excel and areas where they need to improve. It’s up to you as the company owner to determine your employees’ training needs. Conduct regular calibration sessions with your people to help them overcome their weaknesses.

The quality of your people has an impact on your company’s performance. Cultivate the necessary skills in your employees by conducting these kinds of training sessions. Doing these will help with your business’s success.

Beatrice Costa

Beatrice Costa

Beatrice Costa is a journalist covering anything and everything Wall Street. She also works as a part-time finance instructor at a graduate school in New York.

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