Millennials, those between the ages of 18 and 34, account for an annual buying power of $1.3 trillion. This sum is certainly enough to catch the attention of any company. After all, this generation has made a big mark in the retail industry.
What should you know as a small business owner? To convert millennials into loyal customers, understand how they shop and what they want online. Many big brands have gotten this strategy right. Read on to know the easy yet effective millennial marketing lessons from Chipotle, Netflix, and McDonalds.
Enhance the Onsite Experience
A brand well known for offering a “build-your-own” taco and burrito, Chipotle has nailed millennial marketing. One thing you will learn from the company is the importance of creating an interactive experience for customers. First, the website must be informative and attention grabbing.
For instance, Chipotle made a fictional web series about a millennial-aged farmer, who battles a corrupt industrial food production firm. The site has music, trivia, and even behind-the-scenes clips that keep customers coming back for more. By working with the right white label SEO services provider, you can create a memorable experience that millennials could participate in.
A great example is the funny ad from McDonald’s, wherein the fast-food restaurant company hired the crew from Bad Lip Reading to develop the Mighty Wing’s commercials. By joining in the fun and embracing trends, you can increase brand loyalty like what McDonald’s did.
Optimize Content for Social Sharing
The millennials are all about sharing, so it makes sense to develop shareable content. To successfully attract this generation, you should engage them with social media. Take inspiration from Netflix that uses Facebook, Twitter, and other social media platforms to reach millennials. The streaming media company makes sharing content with friends easier through their social settings and features.
Research shows that 62 per cent of millennials are likely to become a loyal customer if a brand connects with them on social networking sites. This generation expects more effort from businesses to maintain social media feeds.
No wonder, more and more business owners today try to tap into the millennial mind. Keep these strategies in mind to determine how to properly approach marketing to this generation.