4 Tips for Your Gardening Activities this Summer Season

gardening activitiesAs most people in the northern hemisphere are preparing to warm their houses and backyards for upcoming chilly climate, the residents of Australia are busy for something else. They are doing the exact opposite, as people from the Land Down Under are expecting the summer season.

The summer heat is known to provide outdoor fun. But with the occurrence of global warming, you may want to check your garden more often. Industry specialists Tim Davies Landscaping say that the garden is an extension of the living room, which is why it is important to take care of it more often as well.

Tend to Plants in Time

One way to keep your garden in good shape come summer is to water the plants in the morning. You should have done it before the warmest time of the day. The scorch of the afternoon heat and the water forms mildew that attacks the leaves. Watering at night, meanwhile, causes an infestation of mosquitoes and sand-flies. To prevent mildew, spray the plants with a mixture of water and cow’s milk in 10:1 ratio.

Deeper Watering

If you have no opportunity to water your plants frequently, then water them deep. Allow the soil to sip in as much water as it can, but not too much. Experts advise adding soluble fertiliser to the water if you can. This helps provide your plants with sufficient nutrients it lost to too much heat.

Higher Lawn, Better Lawn

When mowing your lawn, never cut lower than a third of its current height. Many people have a misconception that cutting as low as they can help keep the lawn alive throughout the season. With longer leaves, the grass can store more water, which it needs to survive better in high temperatures.

Protect the Newbies

For newly planted seeds, protect them from the harsh heat to allow a healthy growth; do not completely cover it from the sunlight. Allow at least 50% of the light to pass through your covering.Old net curtains, shade cloth, leafy branches, or dead palm ferns are some good wrappers.

Knowing a few good ways to tend to your plants during summer enables you protect it properly and keep it healthy throughout the season. Treat your garden like how you would treat your overall house.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Going Mobile: Understanding the Role of Mobile in Digital Marketing

mobile marketingThe Internet has come a long way and continues to evolve every day. In the world of search alone, algorithm changes are constantly changing and altering how things work in digital marketing. The changes may be rapid, but brands have more tools and resources to strengthen their online presence. With the rise of social media and application development, there is no denying that mobile has become quite the platform.

The potent power and reach of mobile is indisputable. Smartphones and wearable techs are redefining how people access the Internet and find information; you can easily browse the web almost anywhere and anytime you want. The possibilities for your brand are endless if you implement effective SEO strategies designed for mobile.

Before jumping into the mobile craze, however, it is best to learn about about it. The following are some of the things you need to know about the role of mobile in digital marketing:

Mobile is All About Improved UX

According to Studio Seven, mobile website design should make finding answers fast and easy. Mobile users often access the Internet while they are on the go. It can be difficult for them to get what they need if your site is not mobile-friendly. This will only result in them turning to other sites instead.

The Visuals Matter

There is great value in graphics, images, and video clips over chunks of text. This trend is true not only for mobile, but traditional web design as well. Designers are maximizing space and integrating multimedia elements to improve the browsing experience. Visual content like infographics make it easier to present information. Think about this to drive traffic to your site.

Do Not Forget Desktop Design

Mobile may be on the rise, but this does not mean you should abandon making changes to desktop design. The two go hand in hand when it comes to bolstering your brand’s online presence. It is important to create strategies that maximize the benefits of both, not cancel each other out.

Digital marketing is constantly evolving, and you have to make adjustments to make the most of it. The rise of mobile shows where the industry is heading. Drive your brand forward by understanding what matters most in the digital world.

Venanzio Mazzi

Venanzio Mazzi

Venazio Mazzi is the digital head of a marketing agency in New York. Prior to this, he worked as an assistant manager at a copywriting agency in San Francisco.

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The Beauty in the Beast: What Makes a Car Appealing?

The Beauty in the Beast: What Makes a Car Appealing?

4x4Defining ‘beauty’ in the world of cars can trigger a heated debate. There are aficionados who will certainly argue that a car of beauty should be fast and built to last. Some may contend that the hallmarks of a car’s greatness are best seen in its safety features, while others say it should emulate the likes of Ferrari, Porsche, or Lamborghini. But what makes a car a beast?

In the automobile world, the word ‘beauty’ or ‘appealing’ may mean different things; it encompasses subjective qualities. But one thing is for sure—people use these qualities as parameters when making a buying decision.

Below is a rundown of attributes that make a great car:

The Engine

People who believe that a car’s beauty is meant to be experienced examine the engine first. These are the type of people who modify technical specifications by going to 4×4 wreckers. Perth has a wealth of businesses that specialise in this area.

You can tell that an engine is fantastic if its power and capabilities are proportional to the automobile’s body. The logic behind this is that bigger vehicles need bigger engines. Great engines are also characterised by their small size and light weight.

Body Minimalism

The architecture of the car’s body is the most visible aspect that says many things about its beauty. When judging the car’s body, aficionados and experts tend to veer towards streamlined designs—the more minimalistic, the better. Minimalistic and streamlined bodies make the car more aerodynamic. An aerodynamic car runs on less drag with less noise; it runs more efficiently.

Technical Features

Other technical features, such as ergonomically smart seats and GPS navigators, make cars more attractive. Car manufacturers have developed other intelligent features, such as parking sensors, adaptive headlights and smartphone integration, all of which make owning a car truly worth it.

Another important thing that makes a car appealing is its price. This was among the reasons many people chose to own a Volkswagen Beetle back then. It’s not particularly handsome, but its price managed to make it appear attractive.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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3 Ways to Earn Money From Your Duplex

3 Ways to Earn Money From Your Duplex

rental duplexMaking money is not easy. Despite your extra effort in your tasks, regardless of your contribution for the growth of the business, a salary increase or promotion is not a given. If you will, this may take a long time.

This is why more and more people prefer to venture into their own business. Who does not want to become the boss anyway? To find a way to earn more money, many builders say a duplex house can be key to building wealth. You will definitely generate positive cash flow and long-term growth.

Turn the other half into a rental space

Don’t waste space. Turn the other half of the duplex into a rental. There is a general lack of vacancies in the Australian rental market at present. This means there are more people looking to rent. Because of this unavailability, property owners are finding it easier to get top dollar rents for their units and find tenants.

Before you make a decision, take the following steps into consideration:

Step 1: Renovate the things that require fixing. Remember: a beautiful and clean space attracts more customers. Apart from that, you can ask them to be in charge of repairs and maintenance.

Step 2: Determine how much you can rent each unit out for on a monthly basis.

Step 3: Advertise the availability.

Turn the other half into an inn

If the thought of having a long-term tenant does not sound too appealing to you, turn the other half into an inn. Make it a home for tourist. You can charge more for short-term stay.

Turn the other half into a film set

How does it feel to see your house on the television? You can earn money for renting out the other half of your duplex, as a set for a movie. Film crews can pay you thousands of dollars.

Is there anything more appealing than earning money from the comfort of your own house? Just make sure you take the time to choose people who share the same values as you do. You’ll create a much more enjoyable living experience if you do.

Venanzio Mazzi

Venanzio Mazzi

Venazio Mazzi is the digital head of a marketing agency in New York. Prior to this, he worked as an assistant manager at a copywriting agency in San Francisco.

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Are Supplements the Only Solution?

Are Supplements the Only Solution?

supplement solutionHealth is one of the most important commodities in the modern world, and everyone will do anything to ensure it. Experts say people can get it through exercise and proper diet, but not everybody has time for that. Instead, people want to get their health straight out of the bottle, and buy vitamins and nutrition supplements.

Now, not everybody could verify what manufacturers claim their products can do for the buyer’s body. From boosting energy to reducing wrinkles, it seems that natural supplements can do everything people want to do to their bodies, but do they really work?

What do Supplements Do?

If one product really could solve a particular biological problem, shouldn’t that problem cease to exist, and shouldn’t the makers get some kind of award? Though what the supplement industry technically saying is true, the wording of the product’s capabilities overshadow what it actually does.

What most people forget about supplements is that these are not meant to make people healthy on their own; all they can do is to fill small nutritional gaps in an already present diet. If a person’s diet is unhealthy, supplements can only do so much to correct it. Doctors and even noted providers Supplement Center advise people that the biggest factors of their health rely on their plates, not on their bills.

Why Bother with Supplements?

So, what good are vitamin supplements then? If they’re not the deciding factors in a person’s health, why should people even bother with them? It’s a fact that a person needs all sorts of nutrients, but can’t always get everything to be in peak physical condition. For example, someone lives next to the ocean eats plenty of seafood, and may lack Vitamin C if they neglect making fruits part of their diet. Vitamin C supplements can help plug those nutritional deficiencies.

Supplements may have the potential to do all the things advertised; it’s just that people assume the big results they want as soon as possible. Supplements tempered with reasonable expectations and effort can be a powerful weapon in obtaining favorable results.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Why Simplicity Makes for More Effective Safety Policies

Why Simplicity Makes for More Effective Safety Policies

Humans tend to overcomplicate things, and one of the areas where this can be disastrous is workplace safety. It might seem like the most specific, detailed, and comprehensive policies will be the most effective ones, but the results often say otherwise. Excessively complicated safety rules can easily end up doing more harm than good.

Therefore, experts observe that there is an increasing trend towards making safety much simpler. Most workplaces that actively attempt this enjoy the following benefits.

1. Workers learn quickerTeaching the safety guidelines is an important part of any new employee’s training, but the way many companies currently go about it is counterproductive. Inductions are often several hours long, gruelling, and unnecessarily complicated. By simplifying it to the most basic concepts, the company saves resources and workers will learn much more effectively.

2. People forget less often – When there’s an entire rule book the size of someone’s head just to operate one machine, it’s natural for someone to accidentally skip one or two steps. When this happens, they might miss a crucial sign that something is wrong with the equipment. A well-designed Take 5 Hazard Assessment Tool does the job fine, without any of the fuss or headaches.

3. Employees become more eager – Making things simple is also an excellent way to encourage a more safety conscious culture in the workplace. One of the biggest causes of safety resistance among workers is the restrictive, bureaucratic feel of many safety policies, so summarizing it into a few practical and relevant rules greatly help.

4. Easier communication – Obviously, the simpler the message it is, the easier it is to communicate to others. There is a far lower risk of misunderstandings, improving the effectiveness of the safety policy as a whole. Workers know exactly what they have to do in any given situation, and there is less confusion during times of trouble.

Still, there’s a risk of taking it too far in the opposite direction. Make things too simple, and you could end up skipping something important. Finding the right balance between simplicity and comprehensiveness should be the aim of every company.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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Breaking New Ground: Technologies Changing the World of Journalism Today

Breaking New Ground: Technologies Changing the World of Journalism Today

Broadcast TrailersJournalism has gone through various and drastic transformations. Over the years, it has continually improved to meet the changing demands for quality and relevant news coverage. Back then, breaking news had a different meaning; reports about current events do not get published until the next day. Now, with just the tap of a finger, everyone can access news from different parts of the world anytime.

For a better understanding of where modern journalism is headed, it is wise to take a look at some of the most important technological innovations changing and molding the field. A good understanding of these things can help unlock the future of news delivery. Here are a few of these technological marvels:

Digital Audiovisual Recorders

It seems not too long ago when pen and paper were all you needed to take note of important interview snippets. The introduction of digital audio and video recorders, however, made live coverage easier. Reporters can just press the ‘record’ button and then listen and study it afterwards. They can even study the behavior and responses of their subject, which can give a more depth and meaning to their reports.

Broadcast Trailers

Mobility has always defined journalism, and broadcast trailers are perhaps one of the most important contributors to it. Modern trailers today have all the features of a typical broadcasting studio Journalists can easily go to any location where they need to cover events and deliver reports in real time. Viewers can now witness momentous events unfold live thanks to OB vans and trailers with modern equipment.

Smart Phones

Apart from broadcast trailers, smart phones have also made it easier for journalists to go mobile. They can capture quick stories and jot down notes, even when do not have any other recording equipment. Today, when important events happen just about every minute, having this handy tool can help journalists be more ready.

Internet

Lastly, what makes covering news extremely convenient these days is the Internet. Almost everyone has access to the Web, and it is easy for them to stay up-to-date with global news. They can even follow events from halfway around the world.

Technology will never be stagnant again, as long the global society continues to press for better journalistic standards. Soon, new technological feats may change the field again. One thing is for sure, though—journalism will continue to push the boundaries.

Roberto Guerra

Roberto Guerra

Roberto Guerra works in a hospital in Los Angeles. He moonlights as a writer now and then.

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  • 4 Tips for Your Gardening Activities this Summer Season October 31, 2014
    As most people in the northern hemisphere are preparing to warm their houses and backyards for upcoming chilly climate, the residents of Australia are busy for something else. They are doing the exact opposite, as people from the Land Down Under are expecting the summer season. The summer heat is known to provide outdoor fun. […]
  • Going Mobile: Understanding the Role of Mobile in Digital Marketing October 29, 2014
    The Internet has come a long way and continues to evolve every day. In the world of search alone, algorithm changes are constantly changing and altering how things work in digital marketing. The changes may be rapid, but brands have more tools and resources to strengthen their online presence. With the rise of social media […]
  • The Beauty in the Beast: What Makes a Car Appealing? October 27, 2014
    Defining ‘beauty’ in the world of cars can trigger a heated debate. There are aficionados who will certainly argue that a car of beauty should be fast and built to last. Some may contend that the hallmarks of a car’s greatness are best seen in its safety features, while others say it should emulate the […]
  • 3 Ways to Earn Money From Your Duplex October 23, 2014
    Making money is not easy. Despite your extra effort in your tasks, regardless of your contribution for the growth of the business, a salary increase or promotion is not a given. If you will, this may take a long time. This is why more and more people prefer to venture into their own business. Who […]
  • Are Supplements the Only Solution? October 20, 2014
    Health is one of the most important commodities in the modern world, and everyone will do anything to ensure it. Experts say people can get it through exercise and proper diet, but not everybody has time for that. Instead, people want to get their health straight out of the bottle, and buy vitamins and nutrition […]
  • Why Simplicity Makes for More Effective Safety Policies October 17, 2014
    Humans tend to overcomplicate things, and one of the areas where this can be disastrous is workplace safety. It might seem like the most specific, detailed, and comprehensive policies will be the most effective ones, but the results often say otherwise. Excessively complicated safety rules can easily end up doing more harm than good. Therefore, […]
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    Journalism has gone through various and drastic transformations. Over the years, it has continually improved to meet the changing demands for quality and relevant news coverage. Back then, breaking news had a different meaning; reports about current events do not get published until the next day. Now, with just the tap of a finger, everyone […]
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