If you’re a novice in online marketing, off-page content is a term you’d encounter most of the time. In a nutshell, it only refers to the pieces of content that would be posted in different places on the Internet other than your own site. They serve many purposes, including building you more links, establishing your brand’s authority, and attracting the right customers for your business.
As the digital marketing landscape evolves, the techniques used to increase website’s Google rankings also changes. PRCaffeine.com believes that every self-respecting expert in SEM in Minnesota, New York, Utah, or anywhere in America knows very well how to adopt new trends and un-learn obsolete tactics.
In light of how web marketers change their stripes in the volatile nature of SEO, here are some of the best practices prevalent today:
No Hard Selling
Nobody wants to talk to pushy a salesman, right? In online marketing, every piece of content you produce, especially off-page, aims to promote your brand, products, or services and influence a potential sale—but the trick here is to do it subtly.
According to a recent research, about 43% of the buyers—that believe content impacts their decision in making a purchase online—says that blatant self promotional content is a huge turn-off. Rule of thumb: reserve hard selling for on-page content, spare the off-page pieces.
Social Media for Distribution
Publication only takes care half of the job; distribution handles the rest. As the cliché goes: content is the king, but circulation is the crown prince.
Social networks are one of the best places to spread your word quickly. Facebook, Twitter, and Google+ have unique features to make sure your content doesn’t only get the attention it deserves, but also be in front of the users it’s intended for.
Return of Guest Blogging
There has been an exodus since Matt Cutts deemed this practice spammy in terms of link building, but eventually clarified guest blogging would only have negative consequences if its sole purpose is to get inbound links. As long as these blogs add value to readers, there’s no harm in doing it; marketers are slowly reverting to this method ever since.
A sound off-page content creation strategy adds more muscle to your SEO efforts. If you work with a marketer well-versed in these practices, expect better results sooner than later.